The Growth Guarantee Scheme (GGS) is live - contact us today 01473 553 430

Hard Asset Finance vs Soft Asset Finance – What’s the Difference?

Welcome to the world of asset finance, where businesses can secure the tools and equipment they need to thrive without putting a strain on their cash flow. 

Almost any business, from eager startups to international enterprises, can make use of asset finance, although we do often see growing SMEs more often making use of this important facility to help accelerate their expansion. 

In this blog post, we’ll be exploring the key differences between two popular types of asset financing: hard asset finance and soft asset finance. So, whether you’re a seasoned entrepreneur or a startup owner exploring business finance solutions, buckle up as we navigate through the nuances of these two essential concepts.

What is Asset Finance?

Asset finance is the process by which a business uses its assets (buildings, equipment, etc.) as security against a loan. These loans are used to either purchase or hire new equipment, allowing a business to access the equipment they require immediately while being able to spread the cost over a set period. 

At the end of this period (and depending on the facility they chose), the business can then choose to either purchase the equipment outright, upgrade to a new piece of equipment (and start a new finance facility), or to return the equipment if no longer needed. 

For example: a construction company may need a new crane. Rather than buying an (incredibly expensive) crane, they use asset finance to fund the hire of a crane. They then use this for a set period, paying their loan off in affordable monthly payments. At the end of the term, they return the crane as it’s no longer needed. 

Asset finance is a smart way for businesses to acquire the necessary equipment, machinery, or technology without the upfront costs that can sometimes cripple cash reserves. It’s like giving your business a financial boost while ensuring you stay competitive and up-to-date.

From here, asset finance is split into two: hard asset finance and soft asset finance.

solicitor pointing at a contract - business finance specialist Jones & Co

What is Hard Asset Finance?

Hard asset finance is the process of borrowing money to finance heavy machinery, vehicles, or industrial equipment for your business. It caters to tangible assets with a substantial resale value, such as construction equipment, delivery trucks, or manufacturing machinery.

For many businesses, especially SMEs, it’s almost impossible to buy this expensive equipment outright. Asset finance makes it possible for you to access the essential hard assets you need to grow.

The key feature of hard asset finance is that the asset itself often acts as collateral for the loan. This usually results in more favourable terms and interest rates. Businesses can use this type of financing to acquire assets that are crucial to their operations without compromising their working capital.

 

What is Soft Asset Finance?

On the flip side, soft asset finance focuses on intangible assets that may not have a concrete resale value. This can include items like software, IT infrastructure, or even office furniture. Since these assets may not hold their value as well as hard assets, lenders usually view them as riskier; it’s a much rarer form of asset finance.

Soft asset finance, however, provides a way for businesses to spread the cost of acquiring these essential items over time. While interest rates may be slightly higher compared to hard asset finance, it allows companies to maintain financial flexibility without tying up valuable collateral.

Monthly repayment rates will be agreed in advance, and you can properly budget knowing exactly how much your soft assets will cost you every month. 

 

Residual Value – What is it and Why Does it Matter?

Now, let’s talk about a key consideration in asset finance – residual value. 

‘Residual value’ refers to the estimated value of the asset at the end of the finance term. In hard asset finance, the residual value is often higher because tangible assets tend to hold their value better. This can result in lower monthly payments for businesses, as lenders know that the asset can be sold to finish repaying any loans.

By contrast, soft asset finance usually has a lower residual value, as intangible assets can depreciate more rapidly. However, this doesn’t make soft asset finance any less valuable. It’s about finding the right fit for your business needs and financial goals.

How to Choose the Right Asset Finance for Your Business

When exploring business finance solutions, it’s essential to assess your specific needs, the nature of your assets, and your long-term business strategy. 

Hard asset finance is great for businesses heavily reliant on tangible equipment, such as construction companies, while soft asset finance offers flexibility for those investing in intangible assets, such as fintech.

It can be incredibly difficult knowing where to start with asset finance, which is why we recommend talking to asset finance experts before you get going. 

Fortunately, you’re in the right place! At Jones & Co, we work with growing businesses just like yours. By learning all about your business, history and goals, we’re able to connect you with a lender that’s a perfect match for your business, ensuring you have the requisite funds to grow. 

Click the link below to get in touch with our specialist team today.

Talk to a business finance specialist

 

Insights

Finance in the news

View all articles
How Boutique Finance Firms are Changing the Funding Landscape

The way businesses access funding is changing. Traditional banks are no longer the only route for growth, and more companies are turning to boutique finance firms for flexible, personal support. Across the UK and in Birmingham in particular, these firms are reshaping how business finance works.

Read more
How to Maximise ROI from a Working Capital Investment

Working capital investment is one of the most effective ways to strengthen and grow a business. Whether you are funding expansion, upgrading property or managing seasonal cash flow, strategic use of finance can deliver strong returns when planned carefully.

Read more
Top 5 Asset Finance Mistakes (and How to Avoid Them)

Asset finance can be a powerful way to grow your business, helping you invest in vehicles, machinery, or equipment without tying up working capital. But not all asset finance companies or providers operate in the same way. Many businesses make costly mistakes when selecting lenders or structuring agreements, often because they don’t have the right guidance.

Read more
Invoice Finance vs Business Loans: Which Makes More Sense?

Every business needs funding at some point, whether to manage cash flow, invest in growth, or handle unexpected expenses. Two of the most common routes are invoice finance and business loans. Both can provide valuable support, but they work in very different ways.

Read more
How Refinancing Can Turn Business Debt into an Opportunity

Debt can feel like a weight on your business, holding back growth and adding unnecessary pressure. But with the right strategy, that same debt can become a stepping stone toward stability and expansion. Business refinancing is not about starting over. It is about taking control of your financial position and making it work harder for you.

Read more
Five Signs Your Business is Ready for External Finance

Every growing business reaches a point where its ambitions outpace its available cash. Whether you’re expanding, managing seasonal fluctuations, or seizing a new opportunity, external finance can be the bridge between potential and progress.

Read more
How Business Finance Support in Leeds Is Driving Growth Across Tech, Manufacturing, and More

Leeds has become one of the UK’s fastest-growing business hubs. From thriving tech start-ups to long-established manufacturers, the city is seeing record levels of innovation and investment.

Read more
Commercial Property Finance Explained: 6 Things Business Owners Need to Know

Commercial property finance can unlock growth, whether you are buying premises, developing land, or investing in property as part of a wider portfolio. For business owners, understanding the options available is the first step in making confident and strategic decisions.

Read more
How Birmingham’s Transport Boom Is Reshaping Business Finance in 2025

Birmingham is entering a new era of growth. With HS2 pushing forward and West Midlands transport expanding rapidly, the city is becoming one of the UK’s most connected business hubs. For entrepreneurs, established firms, and growing SMEs, this transformation creates new opportunities and new demands on business finance.

Read more